The Color Protect Shampoo is a creamy product that cleans the hair preventing the loss/wear/oxidation of color and hair fiber in colored or natural hair. It helps achieve and maintain long lasting and shiny colors. These functions are possible due to grape and rosemary extracts: - Grape extract: Antioxidant and moisturizing action. - Rosemary Extract: Improves hair fiber structure. More flexible hair. Prevents hair breakage. Its formula is made with 100% natural ingredients, which provides a natural origin index of 93,6%. As a vegan and natural product, it is free of silicones (0%), free of sulfates (0%), free of colorants (0%), free of Paraffins (0%), and has no Peg-s and no added salt. Moreover, the product rating on Yuka is 72/100 and rated as GOOD. This is one of the best most recognisable apps to value the naturality of the products. The fruity smell and colour of the shampoo also provides the idea of naturalness, which at the same time can give confidence and trust to the consumer. In order to reach a good result and get the best experience possible, the recommended mode of use is to apply a small amount to wet hair. Massage and rinse thoroughly with water. Please note that the pH is 4.