Style with a Story In the vibrant heart of Camden Market — where rebellion meets creativity — Yumi was born. Co-founded by Uttam and Clare, Yumi started with a bold vision: to blend the colour, craft, and heritage of the East with the effortless style and edge of modern Western fashion. From day one, we’ve believed that clothes should do more than dress you — they should express you. What began as a single rail of handpicked dresses in a buzzing market stall quickly became something bigger. Women gravitated to our confident prints, flattering fits, and joyful take on everyday style. Fast forward to today, Yumi is a global fashion brand stocked by leading names like John Lewis, Next, Debenhams, Zalando, and Namshi — worn and loved across the UK, Europe, and the Middle East. But that Camden spirit? It still runs through everything we do. Whether you’re dressing for a Monday meeting, a Saturday night out, or a once-in-a-lifetime celebration — Yumi is designed to make you feel like you. Our Design Ethos We believe fashion should be: Effortless, not ordinary Flattering, not fast Expressive, never forgettable Every piece is dreamed up in London by our in-house team and brought to life with hand-drawn prints, signature colour palettes, and a playful, confident spirit. Inspired by the art, culture, and landscapes of both East and West, our prints are more than patterns — they’re stories you wear. Our Values Cultural Fusion Creativity knows no borders. Our design DNA is proudly hybrid — where East meets West, and tradition meets innovation. Kind Confidence We’re not loud, but we turn heads. Yumi women know who they are, and dress like it — with kindness, strength, and style. Sustainable Intent Sustainability is a journey, not a checkbox. We're growing our use of responsibly sourced fabrics, cutting waste, and staying transparent every step of the way. Inclusive Style Fashion should fit you — not the other way around. Our pieces are designed to celebrate every woman, at every age, shape, and stage. What’s Next? The story's just getting good. We’re growing globally, investing more in sustainability, and creating collections that are bolder, more inclusive, and more meaningful than ever. But one thing will never change: our Camden soul — that spark of rebellion, creativity, and cultural connection that started it all.