Our Commitment to Diversity, Equity, and Inclusion

As a key part of our business, our DEI strategy has 6 focuses: Age, Disability, Gender Equality, LGBTQ+, Race & Religion, & Social Mobility.

Leaders and recruitment teams have participated in Inclusive Leadership training and upskilling sessions. Inclusion is emphasised during every new team member’s induction and is woven into all development programmes. In addition, all team members have access to a wide range of learning resources, webinars, and workshops that cover DEI and wellbeing topics.

In 2024, we launched Unlearn. The campaign was created to celebrate our progress and highlight the responsibility we each have to educate ourselves, challenging and unlearning stereotypes and biases.We are extremely proud of this film and what it represents. Unlearn recently received a Highly Commended award at the Unite UnderOne D&I Awards.

We recognise that our DEI journey is ongoing and will never truly be complete. However, we remain dedicated to making Superdrug a workplace where every individual feels valued, respected, supported, and a true sense of belonging.

Our goal is to be a force for good in every market we operate in. We are committed to championing DEI and supporting all aspects of wellbeing; financial, social, mental, and physical. We are signatories to the British Retail Consortium’s Diversity and Inclusion Charter, and partner with other organisations and charities that support our inclusion and wellbeing goals.

Our Diversity, Equity, and Inclusion (DEI) strategy is about creating a sense of belonging for all, celebrating difference, and creating a workplace where everyone feels valued and able to be their unique self. We take great pride in the wellbeing and development of our team members, engaging with them to ensure everyone is happy, empowered, and safe.

Peter Macnab - CEO Health & Beauty UK

“I am passionate that here at Superdrug we are welcoming to all. Our Belonging and Wellbeing strategy helps make our workplaces inclusive for everyone working with us now and in the future. It’s also about our customers, as the more we learn and understand, the better we can serve our diverse customer base.
I am incredibly proud of our focus on DEI, our employee networks, and everyone who strives to make our workplaces more inclusive. It is so important it is a key part of our business strategy”.